Class Test 1: Introduction to I/O Psychology
23 August 2016; 18.00 19.00
Answer all the following questions:
1. Distinguish between the I and the O components of Industrial and Organisational
Psychology (I/O Psychology).
2. Discuss the
Created by: Miss Thabisile Madlala E-Tutor IOP1501
IOP 1501 OVERVIEW(HELICOPTER VIEW)
The purpose of learning in this module is to enable students to develop a fundamental knowledge base of psychological and
social processes in the work context that contr
The O in IOP
How Hawthorne started it all
WESTERN ELECTRIC CO.
Cicero, Illinois, USA
Employed 40,000 workers who
assembled and inspected
telephones, cables, and other
FIRST SET OF STUDIES
The Missing Piece
IOP and Technology
Why use technology in IOP
Speed & volume
Delivery beyond distance
Integration with other systems
New way of doing things
Commerce Room 4.39
MONDAY - Wednesday
or by appointment:
Perception and Attribution
understand and give
UNIVERSITY OF CAPE TOWN
Introduction to Organisational Psychology
UNIVERSITY OF CAPE TOWN
This week of lectures.
UNIVERSITY OF CAPE TOWN
Arranging for a make-up tutorial
Head tutor cal
F IOP IN SA
PROFESSIONAL REGISTRATION AND
AFFILIATION IN SOUTH AFRICA
Statutory Registration in SA
Health Professions Act (Act No. 56 of 1974) established
the Medical and Dental Council of SA
Renamed the Health Professio
WHAT DO I/O
What do I/O Psychologists do?
Treat people fairly
Making jobs more
Helping people be
Treating people from
IOP helping to understand and
manage the problems and
possibilities of the
Based on a presentation by
Jeffrey Bagraim & Ameeta Jaga
SIOPSA-WP 23 June 2011
paid employment / time
BUS3043S tutorial 1
Chosen brand: Coca-Cola
Business to Consumer companies need great and in depth, IMC to perform well. Coca-Cola
currently offers more than 500 brands in over 200 countries and serves over 1.6 billion
Question 1: SWOT analysis of potential food store opening
STRENGTHS (internal factors):
Food Lovers Markets strengths are observable from investors, employees and
customers. This component of the SWOT analysis outlines the capabilities that the
Tutorial session 3:
Personal Selling Process:
a. Find your lead
a. Gain as much info on your prospect in order to be prepared for the pitch
i. Who are they?
ii. What do they do?
iii. Who are their customers?
iv. What are their
IMC tut 2
Perception: process by which people select, organize and interpret stimuli.
1. Stimulus (visual, awareness) Hue, saturation, lightness (colors of advert)
2. Sensory receptors auditory (music), taste, touch
3. Attention Absolute threshold (minimu
False beliefs can be beneficial in cases where they are held on to by society due to
the belief of people that these beliefs have a positive effect on their lives.
The manner in which famous individuals portray their raise to fame has become an
Some make use of alternative medicine regularly. Many believe that the alternative
medicine is most effective and more foolproof when compared to mainstream
Both medicines, namely mainstream and alternative, have the potential and ability
ARGUMENTS AND EVALUATION
PROCESS OF ARGUMENTATION
Argument: particular methodology that provides us w/ best possible chance of arriving
at rational conclusion.
Process of argumentation: consists of argument + counter-argument.
Make arguments whenever we a
MODULE 3 SPACE OF REASONS
Reasons for beliefs
Arguments + non-arguments
Heuristics + decision-making
Bounded rationality: rationality bounded by intelligence, knowledge, info available, time,
TRAGEDY OF THE COMMONS MODULE 12
WHAT IT IS
TRAGEDY OF THE COMMONS: Economic problem in which every person tries reap
greatest personal benefit from given shared resource.
Garrett Hardin evolutionary biologist.
As demand overwhelms supply, every person co
MODULE 5 ATTENTION ECONOMICS 1
Attention Economy: in the face of an enormous amount of info, attention is
our scarcest resource
Herbert Simon, Nobel Prize 1978 research into decision-making processes.
Disprove economic man as (utility-maximisi
MODULE 11 SOCIAL MEDIA
Pros and cons of social networks, and less privacy
Prosumption = consumption + production.
SM (social media) allows us both consume and produce info/news/gossip.
MORALITY MODULE 8
Religion + morality = independent
Can lead moral scepticism: morality is relative Relativism.
Must separate what people believe is right/wrong, but doesnt mean you + I are equally
right in belief (1 or both could be making mistake).
ETHICS MODULE 7
ETHICS VS MORALITY
Interchangeable basically same thing.
Both originally focused on character goodness; today is focused on rules dont want to
Today: ethics + morality = reactive (want to avoid punishments).
Today: care more
HEURISTICS MODULE 3
HEURISTICS: Rules of thumb that guide decision-making.
Automatic system depends on heuristics.
For efficiency easy tasks handled automatically.
Can lead systematic biases.
Expecting see patterns insert/assume them even where dont exis
GLOBALISATION MODULE 10
Can buy McDonalds in nearly every country in world.
But does globalisation mean all countries are same?
BIG MAC INDEX:
Shows we pay v different prices for same commodity in different countries.
Alternative BMI sho
SCIENTIFIC METHOD AND FALSIFIABILITY MODULE 6
Theories can't be proven be correct; is always possibility further observations
Theory that can't be refuted/falsified = not scientific theory.
Understanding scientific theory allows us disti
ATTENTION ECONOMICS MODULES 5 AND 6
ATTENTION ECONOMICS: in the face of an unlimited amount of info, our limiting
resource is our attention.
In Attention Economy info consumes our attention (attention is limited resource).
Through use of internet + SM, we
5) Types of Strategies
Long term objectives
Nature of the long term objectives
Must be qualitative, realistic, measurable, understandable, challenging, hierarchal, obtainable
and congruent among organizational units
Each goal must have time line