between-subjects design: comparing multiple experimental groups !
within-subjects design: designs comparing one group multiple times!
internal validities include!
1. history or when something takes place outside the researcher that skews
data for qualitative research consists of words: transcripts, quotes, field notes, and texts!
used when not much is known about a topic !
1. ethnography: revolves around fieldwork which is immersion in a culture through observations,
interaction analysis: analyzing the behavior or interaction of participants,!
measuring techniques similar to the techniques used in content analysis !
instead uses recordings of individuals and groups to quantify behavior. Looks at how they
Content analysis (quantitative) !
systematically and quantitatively examining the content (shows, movies, web page, social media) of
communication, anything people say can be content analyzed!
!EX: counting the number of swear words said in a television
survey research !
1. survey research measuring !
!retrospective behaviors: some researchers ask participants to report on past behavior !
political polls: most common surveys, provide detailed accounts about whos leading whom in a
Communication 88 PRACTICE EXAM QUESTIONS MIDTERM
(includes mostly lecture, but also some reading)
These questions are to give to you practice at the TYPES of exam questions that will appear on the midterm.
Your best use of these practice questions is not
COMM 88 FINAL EXAM REVIEW GUIDE Winter 2016
Final exam: Monday, Mar 14, 12 3pm, Buchn 1910
HELP FOR THE FINAL
LPE (honor society comm majors) tutoring/tips session:
Wed, Mar 9, 6 8pm, UCen Hub dining tables
10 week: Tues, Ma
COMM 88 MIDTERM REVIEW GUIDE Winter 2016
Midterm exam: Tuesday, February 2, in lecture
Prof Mullin group office hours: Thurs, Jan 28, 3 4pm, SSMS 4105 (Comm Dept conference room)
TA Q&A sessions: Mon, Feb 1, 9 10am AND Mon, Feb 1, 4 5pm, both in
Communication 88 PRACTICE EXAM QUESTIONS Final Exam
These questions are to give to you practice at the TYPES of exam questions that will appear on the exam. Your best use
of these practice questions is not just to test yourself on course material, since t