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MARKETING 500 Questions & Answers


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  • 29 terms

    Term:

    Marketing

    Definition:

    The process by which companies create value for customers and build strong relationships in order to capture value from customers in return

    • Marketing - Chapter1
    • 29 terms
    • Vocabulary for Marketing - Chapter1. Find, create, and access Marketing Revision, flashcards with Course Hero.
  • 25 terms

    Term:

    Retailing

    Definition:

    All the activities involved in selling goods or services directly to final consumers for their personal, non business use

    • Marketing - Chapter 13
    • 25 terms
    • Vocabulary for Marketing - Chapter 13. Find, create, and access Marketing 500, flashcards with Course Hero.

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