Chapter 02: Strategic Planning for Competitive Advantage
True / False
1. Unlike an operating decision, a strategic decision probably will not have a big impact on the long-run profitability of
S = Segmentation - the process of breaking the market down into group
of consumers with similar wants and needs.
T = Targeting - Marketer is like a hunter, he sees ton
customer vs client
customer - comes and goes
client - loyal, has a contract with you as well.
1. Lead generation
1. company archives
2. phone directoire
environment - not the physical environment, but all the factors that influence
consumers decisions. example: kodak going out of business because of
digital cameras, then point and shoot digital cameras going out of business
Whats My Basic Personality?
Please respond to the following two personality questionnaires answering with your opinion
about the person who asked you to fill this out.
Listed below is a set of 15 adjective pairs. For each, select the number al
Chapter 9 - Inventory Management
Inventory and Supply Chains
A stock of materials used
to sa1sfy customer
demand or to support
the produc1on of
services or goods.