Learnscapes quiz 2-100%
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Question 1 (1 point)
When attempting to improve a PHR system, which of the following is the most helpful information to
The Day the Earth Stood Still
The movie starts off with a lack of ethics. Police came to get a science teacher
from her home. There was no information provided to her of where she was going. This
action is a form of kidnapping and also questions ethics. W
The problem in this case was that the CEO never discussed that he was going to change the employee
lounge. He should have made it known, so it would not seem like a management takeover. Employees
feel as though they have to follow rules. The CEOs action c
Kaiser Permanente Advertisement
Everyone has always needed health care. It seems as though it has become even more of
a necessity in the recent years. Many people are not aware that their favorite hobbies can actually
be a form of exercise. Kaiser Permane
1.In the U.S_ in _ people is foreign born.
1 in 9
2.Give 5 examples of different types of diversity as stated in the Kelly McDonald video.
Racial, Ethnic, Nativity, Lifestage, Lifestyle
3.Who is the iconic entertainer for the 65 and older generation?
Question 1 (2 points)
Compared to products, service marketing is more challenging because:
Question 1 options:
a) services are more variable.
b) it is harder to see the true value in the service.
c) services do not contain a core value.
d) services are le
Risk for Heart Diseases
This advertisement is geared towards assessing people risk for heart diseases by using new
screening technology to determine people cardiac age and see how cardiac age measures up.
What is more alarming is the growing number of peo
B. Crucial concern: Broken Rules
What is the Crucial Conversation? (over 100)
RN: Hello, Mr. Brown, can I talk to you for a moment?
Manager: Sure, Im free now. Whats on your mind.
RN: I have top seniority over all other employees but I work on the weekend
Question 1 (2 points)
The most expensive form of pretesting is the:
Question 1 options:
a) portfolio test.
b) jury test.
c) theater test.
d) panel test.
Question 2 (2 points)
Paying in the digital media costing space only when a sale occurs is done u
Snapchat is an application that is meant for fun and sharing great moments. It can be installed
very easily such as on a phone or any electronic device. It is a messaging application, with this app you
can take photos, videos, add a caption or dr
Chapter 6 Objectives
Understand alternative market segmentation strategies.
Recognize relevant criteria for selecting market segments.
Identify alternative bases for industrial segmentation.
Appreciate the hierarchy of segmen
Developing Customer Loyalty
Chapter 7 Learning Objectives
Understand the concept of relationship marketing.
Recognize the distinction between satisfaction and loyalty.
Describe the necessary components of a value added service delivery system.
Chapter 8 Learning Objectives
Learn the range of product and service variation.
Understand the issues of product line formation.
Identify the strategy considerations over the product life cycle.
Know the strategic implication of
Chapter 10 Learning Objectives
Understand the concept of channel structure and the alternative channels available.
Know the varying levels of distribution intensity and the considerations in implementing each
Chapter 5 Objectives
Understand the nature of the marketing research process.
Know the difference between primary and secondary data
Recognize the range of alternative sampling methodologies.
Understand the value of alternative d
Chapter 3 The Environment of Marketing Strategy
Chapter 3 Learning Objectives
Understand the impact of the five environmental forces on organizational strategy.
Explain how social and economic forces affect marketing strategy.
Describe the impact of tec
Chapter 2 Learning Objectives
Understand the scope of strategic marketing planning.
Identify the importance and sources of a competitive differential advantage.
Recognize disruptive innovations as a source of new competitors.
Chapter 9 Learning Objectives
Appreciate the many factors that affect pricing decisions.
Recognize the array of alternative pricing strategies available to health care marketers.
Calculate break-even pricing.
Learn the positioning value of
The Meaning of Marketing
Chapter 1 Learning Objectives
Define marketing and differentiate between a marketing-driven and no marketing-driven
Distinguish among marketing mix elements.
Delineate between health care needs and wants.
Chapter 4 Buyer Behavior
Chapter 4 Objectives
Understand the process of consumer and industrial decision making.
Recognize the internal and external factors that influence consumer decision making.
Identify alternative strategies to affect consumer deci