This class was tough.
Marketing is evolving with the rest of the business world, and we need to understand the analytics of our evolving industry. This course gives us the perspective of a marketer while maintaining the logic of a statistician.
I love making my own survey experiment. Learning about people's opinions makes me feel like I am getting real answers to my questions.
Hours per week:
Advice for students:
Look at social media as a vehicle for marketers, and we can use the information gathered to really make an impact on the world.