Segmentation Tutorial Preparation Notes
Market Aggregation Strategy (mass marketing)
Many everyday products are mass marketed
Reduces production and marketing costs which in turn reduces the cost for the
E.g. of successful mass marketing campa
Marketing: Segmentation Tutorial
What is Segmentation Strategy? (As opposed to the Market Aggregation Strategy? i.e.
What are the pros and cons of both segmentation and mass marketing?
Group 1: Summary of Belinda Grannaway (2001