Lecture 8: Social Influences
Basic Communication Model
Who is sending the message? Do we like them? Do they have credibility?
What happens when people cannot distinguish between a marking message or journalistic
Native content advertising: em
The buying-power index takes into account population, income and retail sales, suitably weighted. This index is
widely used as an index of the buying power of geographic areas from census tracts (a small number of streets)
to whole countries. The BPI is o
Lecture 6: Motivation, Personality and
People feel strong and relatively uncontrollable things called emotions; they do things
because of their motivations and their personality reflects their common responses to
Lecture Four: Consumer Perception
Perception is the link between you and the rest of the world. There is an overlap between
perception and memory and learning.
Heightened and selective perception is described as influence of an individual factor in
Lecture Two: Decision Making 1
Individuals are rational: maximising utility(value)
Emotion suggests that will are perceptive beings.
Four Views of Consumer De