Chapter 1- Creating Customer Value and Engagement
ICA-1-1: What is Marketing?
Society ignored or even criticized the contributions of marketing until the beginning of the 20th
century. At that time, economies once marked
ICA: Marketing by the Numbers: NAICS1
The North American Industry Classification System (NAICS) code is very useful for
marketers. It replaces the old product-based Standard Industrial Classification (SIC) system
introduced in the 1930s. The NAICS system
Marketing Exam One
The Role of Marketing in Organizations
Satisfying Customer needs and Wants
Entails an Exchange
Impacts Stakeholders- customers, partners, wholesalers, retailers, transportation, warehousing
Creates VALUE - -> Value Based Marketing
Chapter 19 Advertising, Public Relations, and Sales Promotions
Advertising- A paid form of communication to persuade the receiver to take action.
Advertising is not free, somebody was paid.
Must be carried out by a mediumtelevision, radio ,etc.