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InfoSec Reading Room
This paper is from the SANS Institute Reading Room site. Reposting is not permitted without express written permission.
The purpose of the paper is to familiarize
MARKET SEGMENTATION, TARGETING, AND POSITIONING
FOR COMPETITIVE ADVANTAGE
MULTIPLE CHOICE QUESTIONS
1. At one time, firms scattered their marketing efforts (a shotgun approach) to reach
consumers. Today, a firm is more likely to use:
a. a bazook