Number 1 killer in the USA
Percentage of Preventable cancer
Smoking and cancer
Number of steps a day
Internal and external
Aerobic training and its results on the heart
Core strength t
Nordstrom Case Study
1. How was Nordstroms approach different from that of other retailors?
Nordstroms goal is to get their merchandise in their customers hands as soon as
possible. Their business approach has consistently earned them the highest ranking
US customers behavior:
The Fresh & Easy chain was based on the concept of a handy neighborhood market that
was based on the assumption that customers would pop in a few times a week, just like
shoppers do in Europe. However, Americans have mu
The Internet and modern technology have opened up new marketplaces that
allow us to promote our businesses to new geographic locations and cultures.
And given that it can now be as easy to work with people remotely as it is to
work face-to-face, cross-cul
October, 27 2015
One personality trait that I have is that I am honest. This value has always been
taught in my family and school. My parents make sure that I would learn this important
from the very begging of
The main problem is that the mall does not have effective communication
strategy to reach potential customers who do not live in the Coachella Valley.
The mall must provide more entertaining activities and dining opportunities. The
Collecting Primary Data
Define primary data:
Primary data is the information that investigator collect for a specific purpose of his/her
Collecting Data by observation:
I decided to observe the young peoples behaviors who work out at EOS
Should the CSUSB hold the International Food Festival to attract students
The International Food Festival is unique event which is never done on the
CSUSB Palm Desert campus before.
1. Age, Gender, Race, Martial Status, Income, etc.
2. Where is your primary residence?
3. Where is your home here in the Desert?
1. Which of these activities have you done in the last 30 days?
Data Analysis: Frequency Distribution, Hypothesis Testing, and
The Big Picture
Focus of This
Fieldwork: Data Collection
The Big Picture
Focus of This
Relationship to Marketing
Approach to Pro
EXPEDIA VS. PRICELINE - WHOSE
MEDIA PLAN TO BOOK?
Optimedia's Antony Young Analyzes the Media Strategies
Behind Rival Travel Sites
By Antony Young
Published: June 30, 2010
As schools break for summer, some families - like mine - are still planning their v
1. What is Guerrilla Marketing and what type of media does it use?
a. Guerrilla marketing is a marketing tactic in which a company or individual uses surprise,
unconventional, and non-traditional methods to promote a message, service, or product.
Web Exercise 2
Focus Text Chapters 5 & 6
In this exercise, you will identify elements of the communication process and then analyze the source,
message, and channel factors for Toyotas Sienna campaign. First, watch the Swagger Wagon video for
the Toyota S
WEB EXERCISE 3
Media Planning and Strategy
Focus: Chapter 10
For this exercise, you will first read an experts evaluation of two travel sites media strategies
Expedia.com and Priceline.com. You can find the article in the Week 3 folder.
After reading the
1. Focusing on their broadcast media (or television strategy), what were the main media
vehicles that each travel site used to place their commercials?
a. Media vehicle for Expedia is a mix of TV.
i. 52% Cable | 23% Network | 20% Syndication
ii. Cable: Th
Neptune Gourmet Seafood
Neptune Gourmet Seafood is an $820 million high-end business, the third largest seafood producer in
North America. For the past 40 years, Neptune had earned a status for producing premium, quality
seafood to custom
Monster Energy Drink
Market: Global Energy Drinks
Monster Energy is positioned to remain a leading competitive force in the
Global Energy Drink market.
Energy Drink-A type of beverage containing stimulants, chiefly caffeine, which i
Managerial decisions are often based on the relationship
between two or more variables.
For example, after considering the relationship between
advertising expenditures and sales, a marketing manager might
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7:50:16 AM tech
ker04721_ch01_002-025.indd Page 3
After reading this chapter
you should be able to:
download full file at http:/testbankinstant.com
POWERPOINT RESOURCES TO USE WITH LECTURES.1-2
LEARNING OBJECTIVES (LO).1-3
Chapter Opener: Discovering How College Students Study Helps Launch a New
Ch 1-3Ms Post-It
3M's Post-it Flag Highlighter
Extending The Concept!
The Inventor's Dilemma
David Windorski: The Post-it Highlighter idea came as a notion of trying to combine Post-it
flags with a highlighter. The idea was if people
DATA BACKUP AND
What is your data worth?
Data Loss + No backup and recovery solution = $
Repercussions of Data Loss
loss of business, low productivity, legal action, and the cost of
re-creating data loss of business.
WHAT TO CONSIDER
June 2, 2015
Tues Thurs 4-5:50pm
Dr. Jason Ryan
SWOT Analysis For Wells Fargo
Strong brand name and good financial
Strong credit ratings
3 Diverse Products and services
One of the largest re
MKTG 436 Winter 2015
Case Study # 3
1There's a key factor that contributed to Euro Disney poor performance. Like the location price and the
American theme that was not favored in Paris. First the location being 20 mil
Understanding and Reaching Global
Consumers and Markets
DYNAMICS OF WORLD TRADE
WORLD TRADE FLOWS
Trade Feedback Effect
United States Perspective
Gross Domestic Product (GDP)
Balance of Trade
FIGURE 7-1 Leadin
FIGURE 5-4 Influences on the consumer
purchase decision process from both
internal and external sources
ON CONSUMER BEHAVIOR
Word of Mouth
ON CONSUMER BEHAVIOR