First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work
for a fashion retailer and are in charge of a new mobile advertising campaign designed to
generate sales for a new clothing line. Explain how you would
1. Question :
_ , also called viral marketing, is free advertising that can
increase the visibility of niche retailers and products.
1 of 1
2. Question :
Discussion 1: Discuss the difference between accepting a payment online versus in person and
describe some of the problems associated with online payments from the vendor and customer
points of view. Be sure to answer the following questions:
a. How do yo
RUNNING HEAD: E-BUSINESS ANALYSIS OF NIKE 1
E-Business Analysis of Nike
Instructor: Stuart Gold
E-BUSINESS ANALYSIS OF NIKE
E-Business Analysis of Nike
Nike.com serves millions of customers in more than 160 countries around the globe
Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned
answer to why Disney might be investing in 56.com instead of fighting with this popular Chinese
file-sharing website. The post should be a minimum of
For an online purchase, go through a sample customer decision process. Explain the points in the
process where the vendor has an opportunity to add value. Be sure to answer the following
a. How does value vary for a large purchase versus a smal
A business wants to share its customer account database with its trading partners and customers,
while at the same time providing prospective buyers with access to marketing materials on its
Web site. Assuming that the business is responsibl
Read Case 6.1, EC Application Knowledge Management at Infosys Technologies. Identify
the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity
such as create, capture, refine, etc. to the case and briefly explaining each one
In a paragraph, relate B2B to the four Ps of marketing (product, price, placement,
promotion). Then, describe a B2B exchange and identify how it demonstrates the four Ps.
Prepare your response in 200 words and respond to two other learners.
The 4Ps of mar
Instructor: Travis Williams
The internet acts as an equalizer in that it allows people from all over the world to
connect with each other affordably, easily and fast. Current technology and changes in
Compare marketplaces with marketspaces. What are the advantages and limitations of each?
What is your favorite marketspace and why? What is the impact of your favorite marketspace
on the industry?
Marketplaces and market paces are two different kinds of m
Bus352 Week2 Discussion 1
Click-and mortar stores are stores which have an online store as well as a brick and mortar place.
In my opinion the best benefit of having access to a click-and-mortar, is, price comparison.
Being able to click through a retaile
Why is it said that electronic commerce is a catalyst of fundamental changes in
organizations? Search the Ashford Online Library for an article that addresses change in
organizations as a result of e-commerce. Briefly summarize the article pointing out ho
1. Which is not one of the EC trends?
National and international government regulations of EC have been resolved.
2. The cost curves of digital products differ from the cost curves of physical products because in
most costs are fixed and