Chapter 8
Newspapers
and the Rise of Modern Journalism
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
The ideal:
All the news thats fit to print
(The New York Times)
The reality:
All the news that fits, we print
Campbell/Ly
Chapter 7
Movies
and the Impact of Images
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Objectives
Learn the history of the movie
medium.
Discover how motion pictures work.
Recall formats of the technology.
Know major gove
Photojournalism Basics
By Mr. Bob Lynch
Lone Star College
Note: Viewers may
find some un-posed,
real-life photos
disturbing
Basic composition elements
Photo types
Most popular subjects
Center of interest
Shooting angle
Framing
Distance
Unity and flow
Dist
Television and the Power of
Visual Culture
Chapter 5
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Campbell/Lynch
Chapter 5
Terms
Narrowcasting
Point-to-point or subscriber-only
Broadcasting
Wide audience, as through fre
Chapter 11
Advertising
and Commercial Culture
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
You can tell the ideals of a nation by
its advertisements.
-Norman Douglas
Campbell/Lynch
Chapte
Culture Influenced by Ads
Shift f
Chapter 2
The Internet
and New Technologies
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Power in the palm of your hand.
But to do what?
Campbell/Lynch
Chapte
[9/11] reminds me of the original
reason the Internet was inve
Chapter 3
Sound Recording
and Popular Music
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Youth, Music and Repression
1700s Waltz viewed as savage
1800s tango as primitive, sexual
Banned
in Argentina
Attacked by the Fren
Chapter 16
Legal Controls
and Freedom of Expression
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Congress shall make no law respecting an
establishment of religion,
or prohibiting the free exercise thereof;
or abridging t
Chapter 13
Media Economics
and the Global Marketplace
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Shopped til they dropped
Enron
WorldCom
Tyco
Vivendi
Adelphia Communications
AOL/Time Warner
All mired in scandal
Campbell
Chapter 15
Media Effects and Cultural
Approaches to Research
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Cause and Effect?
Media effects
Attempting
to understand, explain
and predict the effects of mass media
on individ
Chapter 14
The Culture
of Journalism
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
[Veronica] Guerin, who worked for Dublins Sunday
Independent, was the first reporter
to cover Irelands escalating
organized crime and drug
Chapter 12
Public Relations
and Framing the Message
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Public Relations vs. Publicity
Public relations: the entire range of
efforts by an individual, agency or
organization attemp
Chapter 4
Popular Radio
and the Origins of Broadcasting
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
How it began
Lexikon der gesamten Technik (dictionary of technology) via Wikipedia
Campbell/Lynch
Chapter 4
Forerunners
Chapter 6
Cable
and the Specialization of Television
COMM 1307: Introduction to Mass Communications
Lone Star College
Mr. Bob Lynch
Objectives
Know key terms about cable TV.
Be able to explain how cable works.
Understand the growth of the cable
industry.
