Peer review article 1
(Brazilian National Standards)
BANDURA, A. Social Cognitive Theory of Mass Communication. Media Psychology. 3, 3, 265-299, Aug.
2001. ISSN: 15213269.
(American Medical Assoc.)
Bandura A. Social Cogn
MEDIAPSYCHOLOGY, 3, 265299.
Copyright 2001, Lawrence Erlbaum Associates, Inc.
THEORETICAL INTEGRATION AND RESEARCH SYNTHESIS ESSAY
Social Cognitive Theory
of Mass Communication
Department of Psychology
Social cognitive t
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You. Me. Us. This may be your first course in psychology, but it is probably
not your first encounter with many of the topics psychologists study. Your
earliest exposure to the subject matter of psychology probably began many
years ago. Perhaps it came as
A relatively permanent change in behavior acquired through experience.
To understand how responses are learned, we need to consider the work of the Russian physiologist Ivan
Pavlov (18491936). Pavlov discovered the form of learning we call classi