Analysis of Culture- 3 levels of text:
Primary text on the screen
sub-level of texts, publicity, criticism, connect meanings of primary text activated in
culture by audiences
3. the text audience produce talk about texts, letters, styles of dress etc
This week were talking about interpreting and decoding mass media texts.
So, can anyone find the definitions of encoding and decoding in the textbook? pg.
Encoding: occurs when a message producer places an idea or event or experience
The Culture of Working Class Girls:
Culture is about the pre-structured but still essentially expressive and creative
capacities of the group in question. The forms which this expressitivity takes are
maps of meaning, which summarize and encapsulate their
ex) Under armour ad with big strong white male and sexy white female half
naked in the bedroom in the background
ex) How I met your mother
ex) Bachellorete Canada
Halls model: encoded and decoded messages are understood in relation to
It is hard to imagine any form of media studies that is not, on some level about
audiences. Some argue that audiences exist only as a discursive construct.
This article cuts across the grain of audience studies in an effort to highlight
Feminism and Cultural Politics: Television Audiences;
Selling a first lady is like selling any product. You have to target your audience,
narrowcast and solidify that base market. Struggling for recognition are feminist
discourses of power, which remain u
Encoding/decoding week 3:
Encoding and decoding refer to the creation and interpretation of texts.
Encoding: is the production of the message
Decoding: the moment of its reception is decoding. The producer(the encoder)
framed (or encoded) meaning in a cer
Take Home Exam: Audience Studies
Question #3: To what extent are our [audience] experiencestruly our own?
At the beginning of audience experiences, the experience was truly their own
experience. According to the early theatre practices of the Greeks, and