Not too easy. Not too difficult.
This course helps to learn marketing strategies in internation market.
Apply knowledge and skills to assess the potential for internationalisation of goods and services and determine appropriate market entry strategies. Evaluate and formulate international marketing strategies, including marketing mix strategies, to respond to complex marketing challenges and opportunities including key ethical issues facing international marketers.
Hours per week:
Advice for students:
Little extra efforts can result in good grades. 35% individual assignment, 25% group presetation with 1000 words commentry and 40% final exam.