The Art Institute of Las Vegas
Event & Fashion Show Production Week 1 Assignments
Event & Fashion Show Production
12 April 2016
Out and About #4:
In the early 1900s, Jean Patou was the first designer to hire American
FRM287 | WK03
CH04 | TERMINOLOGY OF THE TRADE
_Demographics_: The aggregation of specific personal information about an
individual such as age, race, educational background, and household income of the individual who is the
expected or t
FRM441 | Chapter 2 Quiz
1. Mary has decided to move forward with her fashion retail business concept and develop a
business plan around her concept. She recognizes the business plan is important to _.
a. Test the feasibility of the concept
b. Determine wh
FRM441 | Chapter 3
1. Discuss the significance of the Marketing Plan to the success of the business. What factors does
the Marketing Plan address that impact success?
The marketing plan is important because it is a breakdown of how you will get people to
FRM441 | WK04 | Chapter Quizzes
CH06 Finding The Right Location
T/F 1. Business location can refer to the geographical site of the companys facilities, the
destinations to which catalogues are mailed, and the companys website
FRM287 | Chapter One Vocabulary Worksheet
TERMINOLOGY OF THE TRADE
_Mercedes Benz Company_: The Sponsor
for many Fashion Weeks all over the world, most notably New York Fashion Week.
_Fashions Night Out_: Special late night
CH02 | TERMINOLOGY OF THE TRADE
_Production Show_: A professional fashion show that
highlights, brands, advertises, and sells the collection of a particular designer, or retailer. These
shows are generally for the trade, buyers, press, a
FRM441 | Chapter 1 Quiz
1. Entrepreneurs can be defined as people who _.
a. Recognize an opportunity by identifying an unmet need or want in the marketplace and then
developing a product or service that meets that need or want.
b. Verify that others are w