Marketing socially RESPONSIBLE
and ETHICAL marketing decisions
Selling TOBACCO to third world
Nguyen Thu Thuy
Hoang Thuy Linh
Pham Quynh Nga
Answer 4 case
Related case in
PRACTICE QUESTION (NOT IN THE EXAM)
Q/. (i) What are bottom of the pyramid markets, where are they located and why are they
of interest to marketers? (3 marks) (ii) Are there any types of products supplied to BOP
markets that pose ethical concerns? Give e
BUS1AFB Accounting and Finance for Business, Practice Examination
Each question = 1 mark. Total marks = 45 marks.
The break-even point is that level of activity where:
total revenue equals total cost.
total revenue equals fixed cost.
MKT3IMK EXAM STUDY GUIDE 2016
1, 2, 3, 4, 9, 10, 12, 18
Note: the style of the questions at the end of each
chapter in the textbook is similar to most of the short
answer questions in Part A of the exam.
MADE GROUP PRESENTATI
1. Explain and discuss the Five Forces Model by Michael Porter. Discuss the importance of competition
and how the five forces model can help companies to survive in a dynamic competitive environment.
Understanding the dynamics of competitors within an ind