Drivers of pr development
Big institutions- religion, corporations an d government.
Media and technology
PR 19th century
One way comm, publicists, press agents, promoters and propagandists.
(Spectacle in publicity circus acts)
US civil war ( com
Guest lecturer Gareth Beck (PPR Professional Public relations) @PPRMelbourne @garethbeck
Accountability and Duty
What is accountability?
The state of being liable or answerable, responsible to someone or able to be explained. (People
Is a framework and a roadwork that promotes understanding, it's a what and a why.
Theories are based on assumptions that lie within communications, the organisation and a
Three fields of PR
Gurnig's four models of PR, e
Duty and responsibility
To self, to client, employer and colleagues, industry and profession, to society.
Value: principle, standard, or quality that is considered desirable and worthwhile.
Ethics: a set or principles of right conduct,
INTEGRATED MARKETING COMMUNICATIONS.
-TEAM- together everyone achieves more.
-consistency in messages.
-agencies are banding together to position themselves as "all service"
-this is are it is harder to for each discipline to work without
WEEK 6 IMC
The coordination and integration of all marketing communication tools, avenues, functions and
sources within a company into a seamless program that maximizes the im
Globalisation (last week) the growth of worldwide networks of interdependence.
Implications of globalisation: local and domestics aren't free from globalisation as globalisation is
shaping the outer environment around it.
Stakeholders invite themselves in
Implications for practice
-will be working for jobs you haven't heard of, all overseas or for an international company.
-important to think outside the cultural perspective.
- PR industry is globalising (communication conglomerates)