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MKTG 1045 Market Research

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  • Top Course Tags

    Always Do the Reading

    Many Small Assignments

    Requires Lots of Research

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    • Profile picture
    Apr 22, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It's been really informative and discusses the principles of marketing research in depth as well as providing opportunities for practical applications.

    Course highlights:

    Highlights have been the discussion of focus group research, how it is beneficial in determining marketing plans for businesses and product launches. The development of research questions and how to use different questioning techniques is really good as well.

    Hours per week:

    9-11 hours

    Advice for students:

    You need to be able to understand basic marketing terminology and be able to keep up with the weekly questions in the forum.

    • Fall 2017
    • Judith
    • Yes
    • Always Do the Reading Many Small Assignments Requires Lots of Research

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