Not too easy. Not too difficult.
It's been really informative and discusses the principles of marketing research in depth as well as providing opportunities for practical applications.
Highlights have been the discussion of focus group research, how it is beneficial in determining marketing plans for businesses and product launches. The development of research questions and how to use different questioning techniques is really good as well.
Hours per week:
Advice for students:
You need to be able to understand basic marketing terminology and be able to keep up with the weekly questions in the forum.