Claire Tomlinson - Additional Tutor
Newson & Hayes - PR Writing Form and Style (10th Edition)
Tench & Yeomans
Eats, Shoots & Leaves
Writing course - punctuation and things are very important in this subject.
Social Media - was not the best thing to do for Dominos.
Where are we now? Where do we want to be?
Public segmentation - what different publics engage on which channels?
Benchmark against competitors
Analytics - google alerts or Alex
STD - Socially Transmitted Disasters
Guest: Nicole MAtejic - THe #SocialFireFighter
Identity theft, click hijacking, ill conceived marketing campaigns can all be disasters.
Justine Sacco, wears animal furr and trying to court controversy to get famous. Te