Chapter 3: Perception, Attribution, and Diversity
What is Perception?
The process of interpreting the messages of our senses to provide order and
meaning to the environment
Some of the most important perceptions that influence organizational behavior are
The political systems, economic systems, and legal systems of a country are
interdependent. They interact and influence each other and as such affect the level of
economic well being.
I. Political systems
Political system refers
I. Differences in economic development
Different countries have dramatically different levels of economic development. One
common measure for the economic development is a countrys GNI: gross national
income per head of popul
Lesson 10 Chapter 18
Global Marketing and R&D
The marketing mix (the choices the firm offers to its targeted market) is comprised of:
1. product attributes
2. distribution strategy
3. communication strategy
4. pricing strategy
I. The Globalization Of Mark
Chapter 2 Personality and Learning
What is Personality?
Stable set of psychological characteristics that influences
o the way an individual interacts with the environment
o how he feels/thinks/behaves
o genetic predisposition
Lesson 8 Chapter 14
The organization of international business
Philips electronic NV, on of the world oldest multinational, started making lighting
products, then domestic appliance, consumer electronics, and health care products. From
the end of war to 1
Lesson 9 Chapter 15
Foreign Direct Investment & other Entry Strategies
Why Expand Internationally?
Managers can increase the profitability of the firm by pursuing strategies that lower
costs or by pursuing strategies that add value to the firms products,
Lesson 8 Chapter 9
Regional Economic Integration.
I. Free Trade Area
Eliminate all barriers of goods & services
Common external trade policy
SACU (South Custime Union)
3. Common Market
Elimates all barriers of:
Goods & services
Lesson 10 Chapter 17
Global Production, Outsourcing, and Logistics
I. What Are The Main Production Issues For Firms ?
MNEs must answer 5 interrelated questions
1. Where should production activities be located?
2. What should be the long-term strategic rol
The Political Economy of International Trade
Free Trade: occurs when governments do not attempt to restrict what its citizens can
buy from another country or what they can sell to another country
While many nations are nominally committed to free trade, t
Chapter 4: Values, Attitudes, and Work Behavior
What are Values?
Values are a broad tendency to prefer certain states of affairs over others
Values have to do with what we consider good and bad
They signal how we believe we should and should not behave
I. What is globalization?
The world is moving away from self-contained national economies toward an
interdependent, integrated global economic system
Globalization refers to the shift toward a more integrated and interdependent worl