Public Relations Journal Vol. 7, No. 1
2013 Public Relations Society of America
A Benchmark Analysis of the Strategic Use of Social Media for
Fortunes Most Admired U.S. Companies on Facebook, Twitter and YouTube
Marcia W. DiStaso, Ph.D.
MIS721 Social Media and Mobile Strategies
Assignment 2 (Individual) - Social Media Policy Development (60%)
What will you learn in this assignment?
In this assignment you will be writing in a professional capacity to develop a Social Media Policy for