HISTORY OF AMAZON
Amazon.com was founded by Jeff Bezos in 1995. Originally, the company was an online bookseller, but
has expanded far beyond its original product line. Consumers can find just about anything at
Amazon.com; in fact, the company has tradema
PROJECT MANAGEMENT SYNERGY BEYOND TRADITIONAL PROCESSES
Project Management - The term that dictates the future of a project. A successful project owes all its
credits to the Project Management and the evidence is obvious when the service (result of the pr
KINKO'S CASE ANALYSIS
1. Problem Statement.
Kinkos has been losing revenues and market share over their competition for the past years; reason
why its directors have been doing market research to understand the causes of their business
slowdown. Its fast
MARKETING PLAN FOR AMAZON.COM
This marketing plan consists of environmental scan, customer behavioural patterns, current segment
market, marketing strategies and recommendations in strategies.
Amazon.com sells only on-line and is essentially an informatio
MARKETING AND COMPANY CULTURE
First, in order to have a complete understanding the relationship between marketing and company
culture, one must know how company culture is defined. According to Leo Sin and Alan Tse, Corporate
culture has been defined as p
HOME DEPOT HISTORY AND BUSINESS CASE ANALYSIS
Some of the strategic factors that Home Depot faces are related to product quality, price, advertising,
store capacity, competitors, and customer's independency and satisfaction. Most of these strategic
Tata motors is a part of Tata group and was
established in 1945.
It entered the segment in 1954.
TML started business in a collaboration with
Daimler Benz, this partnership has made TML
Indias largest automobile company.
Till date 8 million T
Problems Solution- TeraTech
Currently the dominant player in a new arena, TeraTech a leader in the pharmaceutical industry, is a
fiver year-old Customer Relationship Management (CRM) solutions provider. This CRM concept is
relatively new, and its basic fu
UNITED STATES INSTRUMENT RENTAL (USIR) CASE ANALYSIS
United States Instrument Rentals (USIR) most significant problem is that it does not understand its
customers, resulting in a lack of perceived differentiation with its competitors and an overall low us
SWOT ANALYSIS OF FEDEX
An examination of FedEx Corporations strengths, weaknesses, opportunities, and threats, with its
position as the original overnight delivery service being discussed as one of the companys greatest