* The price is the amount a customer pays for
* It is determined by a number of factors
including market share, competition, material
costs, product identity and the customer's
perceived value of the product.
* The business may increase or de
HARLEY-DAVIDSON CREATIVE BRIEF
Harley competes on design and quality (intentionally unique-sounding engines). Harleys past growth and
continued success is closely tied to its brand loyalty. (Harley owners have been known to tattoo the
I. Strategy (foundation)
What are your SEO goals?
Build marketing database
Who is your audience?
What industry or business are they in?
What business are the people v
Strategic Business Unit
Mergers & Acquisition
Johnson & Johnson is a U.S multinational medical devic
The concept is simple. Think about
another common mix - a cake mix. All
cakes contain eggs, milk, flour, and sugar.
However, you can alter the final cake by
altering the amounts o
Identifying, establishing, maintaining and
enhancing relationships with customers
and other stakeholders, for profit
Achieving objectives of both parties
Driver sophisticated customers want
What is Buzz Marketing?
What do people talk or buzz about?
Buzz or Rumor? What is the Difference?
Steps of Launching WOM ( Word of Mouth).
Buzz Off- line
The Lunatic Fringe
Marketing Mix of Coca Cola Company
Md. Nazmul Islam
Abu Rafsan Jani
Md. Hashib-ul -slam
Md. Misha Khan
Md. Ali Abrar Saeed
Place represents the location where a
product can be purchased.
It is often referred to as the distribution
channel. It can include any physical
store as well as virtual stores on the
Physical distribution are activities
involved in transportin
Increased distribution outlets
Increased shelf space
Increased in-store presence
Expanded selling season
Increased purchase frequency
Increased usage occasions
Increased transaction size
Entrepreneurial Marketing by Rajeev Roy
Sales promotion- POS
Word of mouth Viral advertising
represents all of the
communications that a marketer may use
in the marketplace.
Promotion has five distinct elements
A product, service or idea is that which satisfies the
needs & wants of the customers
A tangible object or an intangible service that is mass
produced or manufactured on a large scale with a
specific volume of units.
The Pitch: Win the Account
After studying this section, you should be able to do the following:
1. Understand the process by which an agency makes a pitch for a clients business by
responding to a Request for Proposal.
How does the clie