Chapter 2 Notes
Homogenizing influences on news products
Homogenization of mass media news content contributes substantially to a social
condition defined by apathy and isolation, and suggests the unraveling of the
communal instincts critical to social c
I will be analyzing the Television and Entertainment Industry of Dubai
The television industry in Dubai, United Arab Emirates has a spread of channels, entertaining the
public to American TV, Indian TV and British TV, to name a few.
A box office success, The Amazing Spider-Man, a 3D film and was released in Japan on the 30th
of July, 2012 and The United States on the 3rd of July, 2012 with a running time of 136 minutes.
It was directed by Marc Webb, with Sony Pictures Entertainment a
Twitter is a social media website where you have to portray your message in 140 characters or
less. Which means it was to be short, sweet and to the point. The internet has become the fastest
place to share information and tell a story and millions of peo
Strike Rhythm International Public Relations
Created by four music enthusiasts is a company known as Strike Rhythm International.
Starting from the ground up, this company strives to give music lovers a revolutionized
experience to mu
The music industry is dominated by three music groups Universal Music Group (UMG), Sony Music Entertainment and Warner Music
Group. We see that the music industry is an oligopolistic market, with these 3 major compani
Mid-term Study Guide
Disclaimer: this is a basic outline to help guide you in your preparation. Be sure to review your
notes, the chapters, and the lectures. Knowing and understanding the key terms and concepts, in
addition to examples from class will be
Intersection of technology, Social interaction, Information sharing
Choice, Conversation, Curation, Creation Collaboration
-difference between social and traditional
One to many vs Many to many
Publish, then filter
The source is the individual, institution, or organization that sends the message.
They are entities that determine messages through channels.
Channels are unbiased, sources are not.
Distinction between verbal & non-verbal communication:
CHAPTER 4 NOTES
The Myth of the Liberal Media->First movie we are watching
-The mainstream media represents elite interests.
-Research has shown that media are influences by wealthy businessmen.
-Do the actual messages of the media demonstrate liberal bia
Communication Types: Notes
Intra personal- intra=inside, or within
the kind of communication within ourselves; not verbalized; could be
talking to ourselves; thinking & wondering; sometimes verbalized, but
thats not socially acceptable
Inter personal- has
Fiction Reality Notes!
Fictional reality created by mass media
1. Ask about homogenizing influences on news product
2. The influence on mass media of social, political, and economic influences
info is in convo about Media as Cultural Artifacts
Final Practice Questions
Factors taken into account by advertisers when they buy advertising
Advertisers target their messages according to an audiences characteristics.
Demographics are composed of data about a target audiences ge
Practice Test 1: True/False
The way in which advertising dollars are distributed across media:
2. Time spent by adults attending to mass media in contrast to amount of
time in a day spent in other activities TRUE
3. Behaviors that are effected by mass med
Practice Test 2:
The definition (characteristics) of a mass audience and the characteristics
of mass media usually coincide TRUE
2. The capacity of mass communication to perform functions involve the
distribution of information, persuasion, and entertainm
The way in which advertising dollars are distributed across media.
The U.S. media industries collect $436 billion a year in income. Television and
entertainment are the top money makers. 42% Television; 20% Entertainment
media; 14% Newspapers; 8
Radio Act: Notes
Began in 1920s
Everyone was developing radio stations and signals were overlapping
The radio act was for the government to regulate the radio & frequencies
FCC came in 1934
Unlike printing presses, the airwaves are taken to be public prop