Chapter 7: Law
I. Scott Sidell: (2008) worked for Structured Settlement Investments, which
monitored his personal emails weeks after he left the company.
II. Lawyers correctly advise clients on what they must do, within the letter of legal
Chapter 5: Management
I. Public relations people must master knowledge of such management functions
as planning, budgeting, objective setting, and how top management thinks and
II. Management Process of Public Relations
A. Thinking on your feet
Chapter 9: Media Relations/ Print & Broadcast
II. Objectivity in the Media
A. Publicity is regarded as more credible than advertising.
B. Objectivity: presumed goal of a journalist, fairness with the intention of
remaining neutral in reporting a story,
Chapter 3: Communication
II. Goals of Communication
A. To Inform
B. To Persuade
C. To Motivate
D. To Build Mutual Understanding
III. Traditional Theories of Communication
A. Two Step Flow Theory: an organization would beam a message first
Chapter 1: What is Public Relations Anyway?
I. Prominence of Public Relations
A. 84% of Fortune 1000 company executives felt the practice of public
B. The Department of Defense alone has 7,000 professional
communicators spread out among t
A cute, neighborly candy store in Los Altos does
not make sufficient revenue to donate funds to the
local school district as its business plan intends.
With a built in social responsibil
Places advertising in context:
Of marketing: The primary role of marketing is to bring in revenue, or sales. Advertising is just
one element (a subset) of the marketing function, it helps the organization achieve its marketing
Of the o
Principles of Advertising
October 18, 2012
Ch.3 Review Questions
1.What roles does advertising play in our economic system?
There are three different roles that advertising plays in our economic system.
Economic Role: ho
Kendall Tucker Holmes
15 March 2011
Sound of Movies
Sound is the second most used sense that we have, it influences the
actions and decisions we make in our everyday life. The movie Jarhead, directed
by Sam Mendes is a
FTV 140: Midterm Exam Study Guide
Instructor: Alison Hoffman-Han, Ph.D.
A. General Guidelines for Studying
Your upcoming midterm will consist of one essay (2-3 pages) and 2-3 short identifications /
critically-informed definitions (about a par