Date: November 7th to November 13th, 2016
Place of Purchase: ToysRUs
Items(s) Purchased: DC Superhero Girl Doll (Wonder Women),
Brand Name: (for each item): Matell
Price: (for each item): $17.00
Other Descriptive Information: ToysRUs had a sale on
1. What is your product or service? Please briefly describe and classify what type of business
product you are selling. (See Lesson 4 part 1 subtopic 7).
As my company would be marketing floatation pods, I would describe this as falling into the major
Comprehensive Project #2
1. Provide a detailed description of the consumer segments for your product or service (i.e.
Geographic, Demographic, Psychographic, Benefit and Usage Rate).
A floatation pod or sensory deprivation tank is an alternative form of m
1. What is your primary VALS type? What is your secondary VALS type?
After completing the survey, I found out that my primary VALS type was that of an Achiever. I also found
out that my secondary VALS type was that of a Maker.
2. Based on your reading of
1. In the consumer market, describe the marketing channels that you would make use of (i.e.
Direct, Retailer, Wholesaler, Agent/Broker).
Regarding our product, the primary channel of marketing we would use would be the direct
method. This channel would wo
Assume you are the manager for Caesars Windsor. Your boss has asked you to evaluate
how the company is using its various touch points (such as its website) to gather
customer data. Go to the website for Caesars Windsor (www.caesarswindsor.com ) and
1. Develop a Business mission statement for your product/service.
Serenity was founded with a desire to assist people to help them. We aim to allow people to become
more aware as individuals, improve mental focus and rejuvenation ones spirit through float
1.Describe the pricing objective that you would use for your product or service (i.e. ProfitOriented, Sales Oriented, Status Quo).
We would aim to primarily be sales oriented as this would allow us to market ourselves correctly. This
would be of great imp
1. Describe which elements of the promotional mix (i.e. Advertising, Public Relations, Sales
Promotion, Personal Selling) you would choose for your product or service.
Regarding our floatation spa, I believe it would be best if approach our marketing camp
Week 2 Hybrid
A scenario in which Comfort King may take part in Price Discrimination would be if Comfort
King sold windows to two homeowners who lived in identical houses and were looking for the same
window dimension and style, but w
1. Disney has grown fast. Since they not only sell the movie, also choose toys, books,
amusement park, game, clothes and website for improve their visibility.it can receive more
people. especially kids.
I think that Disneys cross-platform franchising c
1.Provide a detailed description of how you would capture customer data (i.e. Web, Point of Sale, Kiosk,
Customer Service, etc). Provide some rationale for your thinking.
We would capture customer date by going to local Hospitals, Walk-in Clinics and Reha
1. A customer-centric company builds long-lasting relationships by focusing on what satisfies and
retains valuable customers. Discuss how Petco follows this customer-centric philosophy.
Petco proves that it follows the customer-centric philosophy because
This add targets sports enthusiasts, male or female, because Bo Jackson was the first athlete to play 2
professional sports (MLB and NFL) he can also play any other sport. This add targets the average athlete
to make him or her believe that Bo Jacksons mu
1. You are a new-product development specialist at Kraft Canada. What guidance can you get from
the BuzzBack study?
This survey shows that young adults and adolescents are looking for a quick and healthier alternative to
breakfast compared to the current
1. Provide a detailed description of the consumer segments for your product or
service (i.e. Geographic, Demographic, Psychographic, Benefit, Usage Rate).
Region: North America
Market Size: 41.2 Million people using illegal drugs in north Amer
1. Write 3 questions that you would answer using Secondary Data (p. 202 of our text).
Population, in North America, that uses or have used hard drugs?
Out of the people using drugs, how many of them have an intention of kicking the habit?
What is the year
The direct competitor for our product would be Methadone which is an Opioid itself. Our product
wouldnt include any Opiates as we believe we cant cure someone for an addiction by giving them
something else to be addicted to. Our biggest compet
The competition in china isnt another coffee selling company but the Chinese culture itself that has
been known as coffee drinkers for millennias.
China has one of the highest growing GDPs in recent history and by the looks of it I do
4 types of consumer products EXPLAIN
Product item, product line, manufacture
Understand pricing objective
Calculate revenue and calculate profit
Know the 3 goals of promotion and explain
What is the core service and supplementary service?
Marketing Week 6
External Environment of Marketing
Political and Legal Environment of Marketing
Marketing Week 5
Microsoft CRM Tracking relationships, your birthday
Customer Relationship Management Cycle
Identify customer relationships Understand interactions with current customer base
Capture customer data based on
Chapter 16 Pricing Concepts
Price - Price is that which is given up in an exchange to acquire a good or service
The Importance of Price
To the Seller Price is revenue and profit source
To the Consumer Price is the cost of something
The Importance of Prici
Marketing Week 7 Chapter 8
Orientation & Training
Employee Orientation (Onboarding)
- Procedure for providing new employees with basic background information about:
o The firm
o The job
- Introducing the organization including tasks, responsibilities, goa
Week 9 CPP
1.Describe the pricing objective that you would use for your
product or service (i.e. Profit-Oriented, Sales Oriented, Status
The pricing objective we would use for Rivella is Sales Oriented. Sales
Oriented allows us to be focused on our
Acrylic paints are a great medium because you can paint on virtually anything - such as
paper, canvas, fabric or wood, etc. The paints are odorless, non-toxic, and the colours
dont fade over time. They also dry very quickly, which makes it
WRITTEN RESEARCH ASSIGNMENT NEGLIGENCE (10%)
Doctor Cited In Patients Death
The UW Clinic, and a Swedish doctor, Grace Dy, was sued for negligence, as
she misdiagnosed a patient (Tri Hoang) who was suffering from chest pain with
acid-reflux and sent him h
Mock Assignment #2 (30 marks)
Question #1 [1 mark]
Marios Tavern budgets food costs to account for 62% and entertainment costs to account
for 16% of total costs. What is the ratio of food costs to entertainment costs? Simplify your
Writing Improvement Exercises
1) Despite the economy, Western Bank has been investigating the possibility of
initiating an internship program within our Financial Services Department. I
have been appointed as the point person to conduct research regarding