Alfonsos Department Store
1) How effective is Alfonsos newspaper advertising at predicting
sales? How effective is Alfonsos newspaper advertising at
predicting market share?
Hypothesis Test Criteria:
H0: = 0 newspaper advertising is not a signi
BU609 Case Questions
Case 1: Alfonsos Department Store
1. How effective is Alfonso's newspaper advertising for predicting sales? For predicting
market share (i.e., percent of total sales)?
2. Does advertising simply borrow forward?
3. What do you recommen
Research and Development at ICI: Anthraquinone
To: ICI Board of Directors
From: Samantha Hazell & Orville Smith
RE: Anthraquinone Process Development Opportunities
In considering the decision to develop a process to synthesize Anthaquinone
Northern Napa Valley Winery
ANNUAL SALES FORECAST
Plotting the initial data for annual sales for the years 2000 through 2007 we can see that there is a clear upward
linear trend to the data. Using the linear trendline function to forecast forwa
Homework Assignment 5
Carlos M. Carvalho
Statistics Texas MBA
McCombs School of Business
The data file is available in class website. It contains information on 18 projects developed
at a firm. The variables included in the file are:
Q1. Northwest Newsprint as a Linear Program Formulation
To formulate the Northwest Newsprint production-distribution problem as a linear function we need to
define the decision variables, objective function and constraints.
Type of Data - Slide 15:
For example, this is category data. If you avrg it its useless.
Say: 90% is done by 21 days
Eg. Dispersion importance (range, variance, standard d