Marketing Review Chapters 1-7
CHAPTER 1 Why is Marketing Management Important?
Marketing = is defined as an exchange between a firm and its customers. Perry defines
marketing as facilitating exchanges
1. Customers: Who are they? What a
Leadership Review Chapters 1-4
Leadership - is an influence relationship among leaders and followers who intend real changes and
outcomes that reflect their shared purposes.
What Leadership Involves
Paradigm - is a shared mindset that represents a f
Answer 1: Matt Smith manage print service and IT Service Company, where he develops strong
business and sales people. He discussed about 5 steps of interview process:
1. Follow process: Touch and feel quick interview, no text book, candidate has to make
The Foundation of Contemporary
Roger J. Baran and
Robert J. Galka
This book introduces students to customer relationship management (CRM). With in-depth cov
erage of business and consumer markets in various vertical markets, the
CASE STUDY (PARTIAL)
Situation Analysis & Organizational Objectives
Critical inferences from the case as relates to CRM
Ask yourself so what?
Identify organizational objectives that can be met with
Look at pg 5,16,48 and 60