Global Marketing Case Study
November 13, 2012
UCSD Daycare Project Team 1
Scope Statement (Version 1.0)
July 30, 2009
Project Name: UCSD Daycare Project
There is a need at this time to open up another day care to accommodate the large
number of baby boomers in the city of San Diego.
Q1.Explain why cultural differences are crucial to global business.
Cultural differences should not be taken lightly when dealing with business. In different cultures
things can be misinterpreted or could be taken offensively potentially destroying a busi