The process by which companies create value for customers and build strong customer relationships to capture value from customers in return
Not too easy. Not too difficult.
This course gives almost all the overview of marketing and gives a lot of knowledge not only practically but also the group project helps in understanding concepts in much better way.
It was mostly on product life cycle and marketing strategies including more information about market place and how to keep the product in the maturity age.
Hours per week:
Advice for students:
Do learn notes properly. Attend all the classes as this course do not have many assignments and in this mostly theory is important, also pay attention to group project