Introducing Social Psychology
HE TASK OF THE PSYCHOLOGIST IS TO TRY TO UNDERSTAND AND PREDICT
Different kinds of psychologists go about this task
in different ways, and in this book we attempt to show you how social
psychologists do it
Attitudes and Attitude Change
Inuencing Thoughts and Feelings
T SEEMS AS IF ADVERTISING HAS MADE INROADS EVERYWHERE WE LOOK.
are rampant on the Internet, in public restrooms, on video screens at cash
machines and gasoline pumps, and even on motion
How We Come to Understand Other People
THER PEOPLE ARE NOT EASY TO FIGURE OUT.
Why are they the way
they are? Why do they do what they do? The frequency and urgency with which we pose these questions are clear in a touching
Understanding Ourselves in a Social Context
REAT ATHLETES ARE BORN AND NOT MADEOR SO IT SEEMS.
natural, we hear, or hes one in a million. Talent is important
to athletic success, of course, which is why one of your authors
became a psy
How We Think About the Social World
T WAS AN EPIC MATCH ON
THE TELEVISION QUIZ SHOW ON WHICH
CONTESTANTS ARE GIVEN AN ANSWER AND HAVE TO PROVIDE THE CORRECT
Two of the three contestants were among the best players
The Need to Justify Our Actions
The Costs and Benets of Dissonance Reduction
T WAS SHOCKING NEWS:
39 PEOPLE WERE FOUND DEAD AT A LUXURY ESTATE IN
RANCHO SANTA FE, CALIFORNIA,
PARTICIPANTS IN A MASS SUICIDE.
members of an obscure cult called H