International Marketing Strategy
Taking one of the top American sports brand to India:
Sunpreet Singh #100257806
Pratik Jaiswal #100261123
Shawn Saldanha #100261120
Aseem Dutta #10025887
TABLE OF CONTENTS
INTERNATIONAL MARKETING STRATEGY
Taking Americas #2 Sports apparel brand to India
Sunpreet Singh, Pratik Jaiswal, Shawn Saldanha and Aseem Dutta
Founder in 1996 by Kevin Plank
HeatGear First product
Entered Footwear busin
1- "global marketing" vs "regular marketing"
GM> process of adjusting a company's marketing strategies to adapt to conditions in other countries.
Focuses its resources and competencies on global market opportunities and threats. (ANSOFF)
1. What is the danger in oversimplifying the globalization approach? Would you agree with the statement
that "if something is working in a big way in one market, you better assume it will work in all markets"?
Oversimplifying globalization approach, c
1- Culture risk is just as important as commercial or political risk. Why?
- directly affects the way consumers think and behave.
- Need to analyze their product and service offerings in terms of, for example, pricing, packaging and
marketing to see
Management Issues in International Business
Final Examination Review Questions
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You have 2 hours (120 mins) for this exam. I
Anne Burns Personal Jihad
Anne Burns, a forty-five year old American woman who started a number of businesses in the United
States, was hired by a recently established nonprofit organization called ExportJordan. Working with a
grant from USAID, ExportJord