The Broadway Cafe has been in business since 1952 and has never had a single competitor in the
neighbourhood. Now that a new Coffee shop will be open soon in the same area therefore we have to come
up with a better plan and strategy
Task A B2B Megabrands
Question: What do you think are the common characteristics of leading B2B brands, and how were
these achieved or acquired?
Business-to-business marketing (B2B) associates the purchase of one companys goods or
What are some of the supply-chain services that Linfox can provide its consumers? how would these
services benefit the company?
Asia Pacific Scale with more than two thirds of fulltime equivalent jobs in Asia and sophisticated IT
and communication systems
Olivia Sorokin u3161511
4.1 Explain the key differences between quantitative data and
Quantitative data methods are much more structured than Qualitative research and are many
variances from that.
Quantitative Data is used to
Case study: Hero Rewards building
on program success
Tutorial task A, B or C
A: Q 5.1 on page 70
B: Q 5.3 on page 70
C: Q 5.4 on pa
Group A: Adopt a Pet Submission
1. What are the differences between puppy farm pets and those from an RSPCA shelter?
Describe the advantages and disadvantages of each.
Puppy farm are puppy breeding institutions, which take several
A: Describe different public relations activities and provide an example of a successful PR
Public relations the different techniques an organisation uses to spread messages about its items,
administrations, or the genera
1. Describe the marketing process using the Hero Rewards
The marketing process is an analysis of opportunities of a market and a selection of the
target markets, and the progress of the marketing mix and the management of marketing
The program ai
The management process
Management theory to contemporary practice
Management is the art, or science, of achieving goals through people. Since managers also supervise,
management can be interp
Assignment 1 Situation Analysis
Situation analysis is yellow and mplan includes yellow plus all areas after the red section
Student: Name, ID,
introduction- what you will cover in your assignment and how ( no more than p
Marketing plan- based on your situation analysis
List the organisations overall objectives or its mission statement.
List the marketing objectives that are intended to help achieve the organisations overall
Ensure the ma
Decision Making and Controlling
Rufranos decision-making is critical to the success of Centro. Rufrano clearly demonstrates a
systematic/rational decision making approach. For example, Rufrano is cautious to import emotion into
decision making as he sa
Case study: Lovedale Long Lunch
Using the Ansoff growth matrix how could you grow the business?
This strategy comprises to increase the growth of the market share within existing industries, either
by offering mo
Management Presentation Week 12
Case study: Great Wall Motors (GWM)
Main focus: Communicating and Leading in todays business. Is it effective and why?
1. Overview of the presentation. Briefly summarising what were going to be talking about.
Behavioural Management Approach Theory
The Hawthorne Studies how was that effective?
Management VS Leadership are they the same, are they different? And how so?
Perception how different messages are interpreted
MARKETING PLAN- HARRYS BAR
The purpose of this marketing plan is to outline the marketing objectives and
plan for Harrys Bar. Harrys Bar aims to appeal to all those within the city in the
Assessment Task 1: Research and Critical Review Exercise
The article examines the potential impact of the merge of Bayer and Monsanto on the Australian
agricultural sector, two of the worlds largest agricultural superpowers. The am
Marketing Tutorial 5 Week 7
1. Evaluate PCs and tablets in terms of the total product concept
Tablets are more preferred to carry on the go than pc. Physically both pc and tablet look different in
their size and design. Small size and light weight make ta
Question 1. Explain the market research method used in the VicHealth study.
Stratified sample = a sample that is drawn from a number of separate strata of the population, rather
than at random from the whole population, in order that it should be represen
Manager: manage the staff and lead the business to achieve our goals
Market staf: attract the customers
Employees: do all tasks for caf, serve customers ( cashier, chef, coffee machine operator and
Part 1 :
Internal data .2
Part 2 :
Alter work system framework.5
Rich Picture of Broadway Cafe.6
Competitive advantage ( Business Dilemma).7
SCM-Making Business De
Internal and external data
Key stakeholders ( rich picture )
Business process (Alter s Framework)
Business Dilemma ( competitor
SCM (Making Business Decisions )
In 1952, our grandfather
inherited the Broadw
Wombatta Public Library Service
1.0 Executive Summary
The value of public libraries is immeasurable. Wombatta Public Library Service
(WPLS) offers highly valued, heavily utilised and successful collections, serv
Second Submission to the
Productivity Commissions Inquiry
into Childcare and Early
Response to Draft Report
Corporate Affairs Manager
McMillan Shakespeare Limited
Level 20, 360 Elizabeth Street
Melbourne, Vic, 3000
Module 6: Communication
All case studies are intended to be generic so that substitutions can be made, according
to your own clinical roles. For example, if a case study mentions a patient with a medical condition, you
5123: Business Statistics
RECALL Hypothesis Testing Lecture Key Messages you will learn:
Where hypothesis testing is used
What we mean by hypothesis testing
How it works the general concept
How hypothesis testing is analogous to the jud
Great Wall Motor Company is one of Chinas largest and most successful automotive manufacturers.
Established over 30 years ago, Great Wall has become Chinas largest producer of SUVs and Utes.
With assets totalling almost 9 billion dollars, Great Wall is th
Word count: 1921
According to Warren Bennis "managing people is like herding cats and cats won't
allow themselves to be herded". Do you think this is a helpful approach to
management? In your answer discuss how
In most group situations I often find myself taking on a leadership role, or at least being
involved in the leadership process, however this task proved to challenge that theory. Alex
and Jess formed their own group immediately after t
8) Microeconomics refers to the economic study of:
A. the outcomes from economic behaviour and the evaluation of these outcomes in
terms of equity.
B. models that help us to understand economic growth.
C. models that help us to understand economic behavio
The marketing metric analyses and measures the numeric data to evaluate marketing performance
to assess the organisation and how the market can increase their competitive understanding within
the marketing mix.
There has been a large quantity
Decision making is the process of choosing between alternatives.
Decisions are made about:
planning , (i.e. objectives)
organising, (i.e. allocation of resources)
leading, (i.e. how to motivate individuals)
controlling, (i.e. how to measure performance)
Week 9 Submission
Describe the communication model and apply it to an advertisement that you know
Case study: Cold brewed coffee (page 349)
Communication model involves a promotion with an organisation intending to communicate a
specific message about its
Tutorial Task A: Ben and Jerrys
Franchises such as Ben and Jerrys have been growing in a number over the last few years. From a
marketing perspective, what are the advantages of franchising for the franchisor, the franchis