a) Discuss some of the different approaches that the MAA could use to segment the market. Be
The segmentation of MAA combines behavioural segmentation including loyalty status (family member,
celebrities,), psychographic segmentation including s
CURRENT ISSUES PRESENTATION (10% of your grade)
There are 5 topics for Current Issues Presentations.
You will be randomly assigned to groups and topics (see list on Blackboard) of 4 to 7 students each
(same groups as for case study analysis). Plea
GROUP CASE ASSIGNMENT: 3
1. This is a group work. Write official full name and ID of all the members in your group.
2. Discuss and answer to the question of the cases below. Prepare your full report ( 12 TNR, double
3. Submit the re
PRACTICE SET _(your name)_ ACCOUNTING SERVICES
Service Business Accounting Cycle
Assume that you are starting a new business, _ Accounting Services, with a new
partner, Harry Fowl. Harry has had some existing business and you are leaving a position at a