What is P.O.P. advertising? Give examples of the
different materials used in this style of advertising.
Discuss its effectiveness.
POP encourages impulse buying. The materials used
may include: posters, shelf-talkers, ad pads, floo
How have iPods and other portable devices had an
impact on the broadcast media?
Rather than watching a show or listening to a radio
program when it is aired, consumers can now record
their favourite shows and watch or listen to the
What are the two common types of newspaper
formats? Give an example for each.
The two formats for newspapers are broadsheet
(Globe and Mail) and tabloid (The Sun).
What does short lifespan mean when dealing with newspapers?
Explain the task (objective) method of determining an
In contrast to other methods, the task or objective
method shows how advertising can affect sales. It
involves a few basic steps: defining the task,
What are some new and innovative concepts in
subway station advertising?
Among the concepts being tested for transit station
advertising are stair risers (ads that appear on the sides
of steps), ceiling decals in vehicles, and floo