It serves the following purposes :
Arriving at an appropriate positioning decision for brand
Help select target market, Advertising message & Media Vehicle
Creative Concept Research
Pre-testing of ads
Post-testing of ads.
Eyes on the Prize:
Tackling Social Media Measurement
Common Response to Social Measurement
There are so many metrics
Social Media Objectives
Research and Learning
THE IMPACT OF THE MEDIA ON BODY IMAGE
In the recent decades, with the improvement of the living standard, people have been paying
more attention to their own physical appearance. For example, when a person faces to a
mirror, he or she will th
Making Social Media Work
for Your Nonprofit
Dictaton and transcription.
It was a simpler world.
Now theres just too much information. Its
Social Media is
Social media is people using tools (like blogs
Analysis of Business Specialties
Team Achieve identified three different potential types of consulting firms in our first meeting.
We have since decided on the strategic model of consultancy. The new strategic consultancy
firm will be named Achieve after
DIFFUSION OF INNOVATION THEORY
Why do some innovations get adopted while others fail? The diffusion theory offers up one
explanation for this phenomenon. The theory can be applied to a multitude of different
products or ideas. This theoretical approach is
What is Twitter?
From the Twitter website:
o Twitter is a real-time information network that
connects you to the latest information that you find
interesting. Simply find the public streams you find
most compelling and follow the con
What is Social Media?
Media designed to be
created using highly
accessible and scalable
.its how people read,
discover and share
Social Media Marketing
is about using Social M
DELL Online Advertising Campaign
The development and the status of online advertising
Nowadays, new media has become an indispensable and inevitable way in peoples daily life.
Because of this situation, network, which is the main channel in new media peri
CHANGES IN MEDIA
Media changes drastically over short periods of time. Just in the past ten years it has become
much more advanced and useful for people all around the world. There has been an extreme
advance in media technology. This includes the creatio
Media Source Survey
How does social media effect the
way college students receive
relevant and important news and
Motivation- Information comes to people in
different forms: Television, Internet, Radio, News
paper and Magazines.