Essentially, it is the face value linkage established between a sign and its referent.
Tens to be described as the definitional, literal, obvious or commsense meaning of a sign. In the
case of linguistic signs, the
Film Week 3
Sept. 25, 2013
The process of recording ideas, knowledge, or messages. The use of signs (pictures, sounds,
etc,) to relate, depict, portray, or reproduce something perceived, sensed, imagined, or felt.
Barthes claims that dominant institutions lull us into the belief that the current (political, social,
cultural) system is natural. It portrays the way things are as being both given and eternal.
The power of myth is that it makes ideas, ideologies o
Student Number: 824-144-604
Visual Analysis Assignment
Friday December 6th, 2013
In this paper I will be using the elements learned in visual communications to break down
and analyze the different meanings of this Luxor hot tub advertisement.
Theory of the Visual World
1. The structure of the sign (signifier/signified)
2. Sign Theory (index, icon, symbol)
3. The social/cultural nature of meaning (codes and coding)
4. How values, beliefs, and ideology are coded into how we make sens