Organizational Data Analysis Notes
ERS reporting software gathers quantitative and qualitative
Program delivery and impacts data measure program efficiency and
Program location data helps inform training and financial deci
Classical Conditioning Notes
Classical conditioning: learning that occurs when a stimulus
eliciting a response is paired with another stimulus that initially does
not elicit a response on its own, but will cause a similar response over
time because of its
Intro to Marketing Notes
There are a host of definitions for marketing. Here are two of the most
The process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to crea
Consumer behavior Notes
Consumer behaviour: the process individuals or groups go through
to select, purchase, and use goods, services, ideas or experiences to
satisfy their needs and desires.
Why do we (marketers) care?
We want to understand why consumers
Environmental Analysis Notes
All 101 county centers collected data about state needs through public
surveys, meetings and interviews. The data were combined and analyzed
for common items and emerging trends. The findings were used to
Marketing Strategies Notes
Promote between programs!
Our lives, our land and our economy are interdependent.
Promote between programs and counties!
If you like this program, youre bound to love that program, too!
Many residents live, work and travel acros
The Marketing Process Notes
Analyzing marketing opportunities
Selecting target markets
Developing the marketing mix
Managing the marketing effort
Provides information helpful in planning, implementation, and
The Decision Making Process Notes
Problem recognition: the process that occurs whenever the
consumer sees a significant difference between his or her current
state of affairs and some desired or ideal state.
What is the difference between a need and a wan
Portfolio Design Notes
Analyze the current business portfolio
Shape the future business portfolio
Identify strategic business units (SBUs)
Assess each SBU:
The BCG growth-share matrix classifies SBUs
into one of four
The Decision Making Process Terminology Notes
Product choice: the process whereby a consumer makes a choice
between the different purchase alternatives identified.
Heuristics: a mental rule of thumb that leads to a speedy decision by
simplifying the proce
Strategic Planning Notes
Strategic planning is defined as:
The process of developing and maintaining a strategic fit between
the organizations goals and capabilities and its
changing marketing opportunities.
Steps in the Strategic Planning Process
Internal Influences Notes
Motivation: an internal state that drives us to satisfy needs by
activating goal-oriented behaviour.
Maslows Hierarchy of Needs: an approach that categorizes
motives according to five levels of importance, the more basic needs
Influences on Consumer Decision Making Notes
Perception: the process by which people select, organize, and
interpret information from the out
Sensations are the immediate response of our receptors (eyes, ears,
nose, mouth, and fingers)