Using Social Media Notes
How to get followers & engagement?
Its not all about you keep your own content and services to a
Participate in discussions and dialogues
Be timely with your responses
Focus on stories and engaging your s
TechSoup Canadas 5 Year Anniversary
Celebrate positive impact
Share our history
Had an initial idea of a web-based timeline
TechSoup Germany celebrated their anniversary recently:
Made a website
Held a contest
5 key take of Digital Media Notes
Everyone is using social media
People are talking about your brand, with or without your
The social platforms may change but the concept is here to stay
Start with a strategy and a focus, avoid jumping in sol
Selecting Social Media Channels Notes
What social media channels do you have a presence on?
Understand Your Channels & Tools
Decide what channels to use and set goals
Measure and Evaluate Social Media Notes
You need to know if its working (or not!)
Contribute to your orgs mission
Experiment & learn
You need to prove to others that its working
How do you measure success?
Target Audience Notes
who is your target audience*?
When describing your typical customer, consider:
Occupation / seniority
Availability / schedule
Where do they hang out online?
What would they want from you via social engagement?
Understanding Social Media Notes
Technology Donations Program
Is my org eligible?
Does your business number end in RR0001?
Do you have a Letters Patent from Industry Canada?
Are you incorporated as a not-for-profit corporation with your
Targeted Campaigns Notes
Social Media Campaigns can be Targeted:
Age, Political Views,
Choose Your Creative
Social Media Ads can contain Images
Social Media Ads can contain Videos
Social Media Ads can conta
Loyalty Marketing Notes
Email and Notifications
Accelerate the viral nature of the application. Spend time on the copy
Keep it compelling
Sending a weekly email to users with updates
Sending an email on specific events or holidays