Control of Information Notes
Know your subject well
Know what you are talking about
- in front of the mirror
- in front of colleagues or friends
- in front of family members
Believe in yourself
Know your opening by h
Communication Strategy Notes
Planning efficient communication
Target groups, communication objectives, messages, tools and
channels determined specifically in each phase.
IBs annual communication action plan
Financing (SLA contract between MA and IB)
Fly In vs Wipe Notes
Could you read this?
How about this one?
Maybe the third time is the charm!
Reduces eye movement
Be CONSISTENT throughout presentation!
Eye Movement The Z Rule
Creating Effective Visual Aids Notes
Designing Good Slides
If it doesnt add value, dont say/use it
Is drama useful or necessary?
Know your room and lighting
Dark room use light font on dark background
Bright room use dark font on l
Basic Information in Media Planning Notes
establish communication on new, strategic grounds
evoke a vision of New Hungary by serving efficient and
effective use of EU funding
product marketing (programme commu
New Venture Launch Phases Notes
Company funding announcements: PWC MoneyTree,
Venture Wire, etc.
Company: Stealth mode
Identify system lite: business cards, industry event
Content-free microwebsite: contact info, investors,
team, etc. (note: ma
Visual Aids Notes
To make, explain or identify a point
To emphasize, clarify or reinforce a point
To remind, summarize or review a point
10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
Helping beneficiaries to communicate Notes
New logo and slogan - Visual guide for
National Development Agency
Guideline on Information and Publicity Requirements for
Beneficiaries are required to inform the
Use of Body Language Notes
Make eye contact
Use your hands, but dont go crazy
If possible move around, but slowly!
DONT speak with your back to the audience
Make eye contact,but move focus around the audience
Use your hands,but dont go crazy
Pre announcing Tips Notes
Describe key elements of technology
Explain benefits of technology/potential applications
Articulate initial total product assumptions (services,
standards, partnerships, etc.)
Name product, provide specifications
The Importance of Launches Notes
A company.must choose a launch strategy that is consistent
with its intended positioning. The launch strategy should be the
first step in a grand plan for life-cycle marketing.