Differentiation and Positioning in Cosmetic Industry Notes
Creating superior customer value by actually differentiating
the market offering.
Arranging for a product to occupy a clear, distinctive, and
desirable place relative
The Marketing Mix Notes
The set of controllable, tactical marketing tools that the firm
blends to produce the response it wants in the target market.
Product: Variety, features, brand name, quality, design,
packaging, and services.
Price: List price, disc
Marketing Principles in Cosmetic Industry Notes
It is not sufficient simply to provide a product or service and
then concentrate on finding people to buy it
You must find out what customers want and then produce a
product or service that meets those needs
Market Integration Notes
Markets are integrated when price shocks from one
geographic market are transmitted to other markets through
the trading of goods.
When markets are integrated, the supply of food adjusts
spatially to meet demands.
In integrated ma
Needs Wants and Demands of the Cosmetic Market Notes
Need: State of felt deprivation including physical, social, and
Physical needs: Food, clothing, shelter, safety
Social needs: Belonging, affection
Individual needs: Learning, knowledge
The Message from the AIDCA Notes
Messaging is the hook that captivates a customers
If the marketing message is not relevant it wont garner a
Use motivations to make it relevant.
The engagement model that marketing communication i
Why are markets important Notes
Markets are a part of everyones lives
Most people especially the poor rely on markets to
provide food, essential goods and services
Markets also provide access to paid work and mechanisms
for selling commodities and service
Market Characteristics and Efficiency Notes
A market is said to be functioning well when goods flow
into the market in times of deficit and out in times of surplus,
via private trading.
A market is said to be functioning inefficiently when the
costs of mo
Marketing Management Notes
The art and science of choosing target markets and building
profitable relationships with them.
Requires that consumers and the marketplace be fully
Aim is to find, attract, keep, and grow customers by creating,
What Is Marketing Notes
Marketing is the management process responsible for identifying,
anticipating, and satisfying customer requirements profitably.
Attract new customers by promising superior value.