Advantages of Branding for Travel and Tourism Notes
Helps reduce medium and long-term vulnerability to the
unforeseen external events
Reduces risk for the consumer, offers guarantee, signals
expected quality and performance of an intangible product
Create Promotional Events Notes
Change the Salespersons Assignment
In hotels, the director of sales assigns salespeople to
If the hotel is trying to increase its short-term business, then
the manager should shift the salespersons from t
Involve the Customer in the Service Delivery System Notes
Getting the customer involved in service operations
increases the number of people that one employee can
serve, as a result, increasing the capacity of the operation.
This method is very useful esp
Management Strategies for Service Businesses Notes
Services are different from tangible products, that is why,
different marketing strategies are needed to market services.
Those strategies are;
Managing Service Quality
Managing Risk Notes
People, who will stay in an X hotel or travel with an X airline
for the first time, perceive high risk. Because they dont
have any idea about the service quality before they pay the
price. There is no guarantee that they will be satisf
Managing Service Quality Notes
Tangibilizing the Service
Tangible evidences such as promotional materials (e.g.
brochures), employees appearance, and the service firms
physical environment help tangibilize the services.
trade dress; is the distinctive nat
Schedule Downtime during Periods of Low Capacity Notes
An organization also needs to decrease capacity when there
is low demand. One way to do this is to schedule repairs and
maintenance during the low season. Employees can take
holidays or training progr
Use Price to Create or Reduce Demand Notes
Pricing is one method used to manage demand.
When demand is less than capacity, managers lower prices
to create demand. For example, Pizza Hut offers eat as
much as you can on weekdays between 15:00 to 18:00.
Use Queuing Notes
When capacity exceeds demand and guests want to wait,
queues will form.
Queues, such as waits at restaurants, are an effective way
of managing demand. Good management of queuing can
make the wait more tolerable for the guest. It is bette
Service Inseparability Notes
means that services cannot be separated from their both (1)
providers and (2) other customers.
If a service employee provides the service, then the
employee is part of the service. E.g. the food in the
restaurant may be outsta