Discuss Boeings Dreamliner in terms of risk, uncertainty, and how its managers handled the
companys challenges. What is the current news on this company?
Boeing faced many of the typical risks of a major investment in a complex and innovative
A company in England slaughters 70,000 baby ostrich chicks each year for their meat. It told a
teen magazine that it would stop if they receive enough complaints. Analyze this policy, practice
and public statement using the concepts discussed in the chapt
1. Imagine that you are a management consultant hired by the Salernos to help them navigate the
choppy waters ahead. First, describe the elements of the macroenvironment and competitive
environment that affect Wild Water now. Then describe elements that y
Should companies like GE and Monsanto be held accountable for actions of decades past, then
legal, but since made illegal as their harmful effects became known?
Yes, management should be held accountable for their actions and decisions they have
Based on the description of General Motors in this chapter, give some examples of
differentiation in that organization. In other words, what specialized tasks have to be performed,
and how is labor divided at General Motors? Also, how does General Motors
1. What are some possible advantages of Net-Work Docs serving a global market?
2. How are the founders balancing pressures for global integration and local responsiveness?
Istheir global strategy likely to succeed? Why or why not?
3. What skills of a glob
Identify and describe a great manager. What makes him or her stand out from the crowd?
Studentsespecially those with very limited work experiencemay find this a difficult question
to answer especially since the word great is highly subjective. Ho
1. Prepare a SWOT analysis for Wish You Wood, based on the information given.
2. Using the SWOT analysis, what general corporate strategy would you recommend for Wish
You Wood? Should the store continue or change its current approach?
With your classmates, form small teams of skunkworks. Your task is to identify an innovation
that you think would benefit your school, college, or university, and to outline an action plan for
bringing your idea to reality.
The term skunkworks is
Assume you are writing a story about what its really like to be an entrepreneur. To whom would
you talk and what questions would you ask?
The ideal person to talk to would be an individual who started a business at about the same age
as the stu
Brainstorm a list of ideas for new business ventures. Where did the ideas come from? Which
ones are most and least viable, and why?
Divide the class into a number of small groups to facilitate the brainstorming process.
The text suggests that opp
How would you assess your capability of becoming a successful entrepreneur? What are your
strengths and weaknesses? How could you increase your capability?
Refer the students to the section entitled, What Does it Take, Personally? and have them r
Why have franchises been so popular as a method of international expansion in the fast-food
industry? Contrast this with high tech manufacturing where joint ventures and partnerships have
been more popular. What accounts for the differences across industr
What are the biggest cultural obstacles that we must overcome if we are to work effectively in
Mexico? Are there different obstacles in France? Japan
People in different countries have very different shared values and beliefs. As Geert Hofstede
If you had entered into a joint venture with a foreign company, but knew that women were not
treated fairly in the culture, would you consider sending a female expatriate to handle the
startup? Why or why not?
This is one of those circumstances w
What are the pros and cons of using expatriates, host-country nationals, and third-country nations
to run overseas operations? If you were expanding your business, what approach would you use?
There are advantages and disadvantages of each option
Imagine you were the CEO of a major company. What approach to global competition would
you choose for your firm: international, multinational, global, or transnational? Why?
The approach selected would depend, at least conceptually, on the nature
Choose one or more topics from Table 5.2 and discuss the ethical issues surrounding them.
The discussion of ethical issues may include: Artistic control, brands, CEO pay, commercialism
in schools, consumerism, frankenfoods, globalization, politic
Why is the world economy becoming more integrated? What are the implications of this
integration for international managers?
The global economy has become more integrated than ever before. Half a century of emphasis on
free trade by major industr
1. What ethical issues is Heather facing in this situation? What possible marketing claims about
the companys relationship with the Amazonian tribe would cross a line into unethical territory?
What claims could it make ethically?
2. How could Ma Earth cre
Does your school have a code of ethics? If so, what does it say? Is it effective? Why or why not?
Most schools include in their catalog(s) a section on academic and related regulations that deal
with violations of academic integrity such as cheat
Discuss courage as a requirement for ethical behavior. What personal examples can you offer,
either as an actor or as an observer? What examples are in the news?
Interestingly enough, Charles Chuck Prince, of Citigroup, is a good example of coura
Identify some businesses that have recently opened in your area. What are their chances of
survival and why? How would you advise the owners or managers of those businesses to
enhance their success?
Most students will be able to identify one or m
Identify a business that recently folded. What do students perceive were the causes of the failure?
What might have been done differently to prevent a failure?
This exercise can be approached in two ways. The first involves a search of publicatio
Read Table, some myths about entrepreneurs. Which myths did you believe? Do you still? Why
or why not? Interview entrepreneurs by asking each myth as a true-or-false question. Then ask
students to elaborate on their answers. What did they say? What do you
Would you like to sit on a board of directors? Why or why not? If you did serve on a board,
what kind of organization would you prefer? As a board member, in what kinds of activities do
you think you would most actively engage?
The idea of servin
Would you rather work in a functional or divisional organization? Why?
A functional organization is one in which the unit or group focuses on one activity (e.g.,
production, marketing, finance, etc.), whereas, in a divisional or product organizat
Why do you think managers have difficulty delegating? What can be done to overcome these
Ultimately, in any organization, managers are responsible for the activities of those individuals
who report to them. If they do something them
Interview a member of a board of directors and discuss the members perspectives on his or her
How much time do you devote each month to the boards activities? Do you think this is
sufficient? Or too much?
Do you feel you really understand
What are some advantages and disadvantages of being in the CEO position?
The advantage of being a CEO is that, from an organizational perspective, it is the position of
decision-making and power. In theory, whatever the CEO says is implemented. I