BUSINESS POLICY GROUP CASE # 1
HIGH NOON UNIVERSAL PIPE
SELL OUT OR RISK EVERYTHING?
History, Development, and Growth of Company
In 1974 Universal Pipe was founded under the name Mirapipe as a 50:50 joint venture between
an American businessman and a Japa
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WELL ESTABLISHED CREDIT UNION:.
EXCELLENT MEMBER SERVICE CULTURE:.
GOOD DISTRIBUTION NETWORK:.
FAST GROWING URBAN AREA (LOCATION):.
E. Advertising Effectiveness
Average Gross Margin= 15-22%
Average Conversion Rate= 2-4%
Gross Margin: 13556/63344= 21.4%
Conversion Rate: 28/700= 4%
When analyzing the advertising campaign (A) the two things we noticed that clearly identify th