This class was tough.
It's an excellent introduction to marketing! This unit could teach one time management. With that, you need lots of discipline and be ready to lose most of your social time in order to score well.
This unit allows you to nderstand how the consumer perceives an object through a different lens and how marketers make life easier or miserable for us (what do you think)?
Hours per week:
Advice for students:
Always read your textbook before your lecture to have a grasp of what's going on and after your lecture to reinforce the information. Start your revision from week 0. I know you may be thinking it's way too early, but I ensure you not. There will be no clue given for end term exam, so start reading like you've never read before! Read it at least three times per chapter, including every tables and chart.