Consultants Specialize in areas related to the promotional process. Marketers can seek out
marketing consultants for assistance in the planning stage.
Creative and Communications Consultants - provide insight on issues related to
message strategy and me
Creative Strategy Quiz
Visit the following websites, review the questions below and then take the online quiz
that is posted on blackboard. You may want to print this off & circle your answers before
taking the online quiz.
Part 1: Visit http:/r
COMM 1340 F16
Direct Strategy Letter Assignment
You are the manager of a Best Buy electronics store in Hamilton. Part of your duties includes responding
to and resolving customer issues.
One of your long-term customers, Be
How to address the problem(Angela)
A great way that Keller Williams Realty can improve their business for the better is to attempt to
do fairly easy things if you have the correct knowledge on how to do it.
We thought that you can create social media camp
Presentation assignment for BUSN1100 (8 minute maximum)
o Chose a group and select a video top from this Burchard list that you would like to present.
o You can use these videos or other relevant topics (e.g. Thomas Frank, Ted Talks, life experience)
All Employees of Crystal Waters Winery
Kate Smith, Manager
Monday, May 18, 2015
CHANGES TO CLOSING PROCEDURES
Every evening before closing the winery and leaving for the night, the last shift on duty
completes a brie
Peer Evaluation Reallocating the Report Grade
This process recognizes that an assessment has both product and process. Once the
product (report) is marked; the final grade is redistributed according to the individuals
assessment given by their group peers
The Guardian Angle Cameo Ring & Believe
2 Magazine Advertisements Of Rings
Advertisement 1: The guardian angel cameo
Target market: Jewelrys customer always are
individual buyers. This ring is for female and
1779 Stone Church Rd E
Hamilton, ON L8J 0B4
November 11, 2016
Mr. Ben Walker
Subject: DVD return problem solution
Dear Mr. Ben:
We got your compliant about your DVD return problem on October 25, 2016. I am wring this
Interactive Agency An advertising agency that helps clients prepare communications
for new media (for example, the Internet and interactive kiosks).
In-House Agency The advertising department in a firm that takes responsibility for the
planning and pr
The Marketers Role in IMC Of the marketers just discussed often dont have the time or
resources to conduct a full IMC program. They reach for advertising agencies to do the heavy
lifting for them. The marketer must effectively interact with the agency and
Blogs Websites frequented by individuals with common interests where they can post
facts, opinions, and personal experiences.
TiVo The option to skip over commercials has also given the consumer more control
over what information they would like to le
Sales Promotion Agencies Design and then operate contests, sweepstakes, special
displays, or coupon campaigns for advertisers. They specialize in:
o Consumer Sales Promotion Sales promotion that is aimed at consumers and
focuses on price-off deals, coup
Account Services A team of managers that identifies the benefits a brand offers its
target audiences and the best competitive position, and then develops a promotion plan.
The account services managers also work with the client in translating cultural a
First, not all clients were impressed with the giant agencies. Clients felt as though they
were missing out on the creativity that small shops can offer through specialization.
Bigger agencies were thought to run into more problems that involved not g
Impact on Value The password for successful marketing is Value.
o Value Perception that a product or service provides satisfaction beyond the
cost incurred to acquire it.
o Symbolic Value Non-literal meaning of a product or service, as perceived
Manufacturers and Service Firms The most prominent users of promotion are large
national manufacturers of consumer products and services, which often spend hundreds
of millions of dollars annually. Example: Proctor & Gamble, and Merrill Lynch.
o The use
Administrative Services Agencies have to manage their business affairs. They have
personnel departments, accounting and billing departments, and sales staffs that go out
and sell the agency to clients. The traffic department, which is the most important
Trade deficit: Occurs when a nation imports more than it exports
Trade surplus: Occurs when a nation exports more than it imports
Protectionism: Idea that governments should actively protect domestic industries
from imports and promote exports