Tuesday, January 26th 2016
Bench to go SWOT Analysis
Food quality- Many students have mentioned that bench to go offers a higher quality of coffee
and breakfast produc
October 29, 2016
Best Buy Electronics
Lime Ridge Shopping Centre, 999 Upper Wentworth St #0450, Hamilton, ON L9A 4X5
(905) 385 0272
Mr. Ben Walker
54 Robertson Rd.
Niagara on the Lake, L0N 1J0
Subject: DVD Player Refund
Dear Mr. Walker:
My name is Brandon
Trade deficit: Occurs when a nation imports more than it exports
Trade surplus: Occurs when a nation exports more than it imports
Protectionism: Idea that governments should actively protect domestic industries
from imports and promote exports
Creative Strategy Quiz
Visit the following websites, review the questions below and then take the online quiz
that is posted on blackboard. You may want to print this off & circle your answers before
taking the online quiz.
Part 1: Visit http:/r
COMM 1340 F16
Direct Strategy Letter Assignment
You are the manager of a Best Buy electronics store in Hamilton. Part of your duties includes responding
to and resolving customer issues.
One of your long-term customers, Be
How to address the problem(Angela)
A great way that Keller Williams Realty can improve their business for the better is to attempt to
do fairly easy things if you have the correct knowledge on how to do it.
We thought that you can create social media camp
Presentation assignment for BUSN1100 (8 minute maximum)
o Chose a group and select a video top from this Burchard list that you would like to present.
o You can use these videos or other relevant topics (e.g. Thomas Frank, Ted Talks, life experience)
All Employees of Crystal Waters Winery
Kate Smith, Manager
Monday, May 18, 2015
CHANGES TO CLOSING PROCEDURES
Every evening before closing the winery and leaving for the night, the last shift on duty
completes a brie
Peer Evaluation Reallocating the Report Grade
This process recognizes that an assessment has both product and process. Once the
product (report) is marked; the final grade is redistributed according to the individuals
assessment given by their group peers
The Guardian Angle Cameo Ring & Believe
2 Magazine Advertisements Of Rings
Advertisement 1: The guardian angel cameo
Target market: Jewelrys customer always are
individual buyers. This ring is for female and
1779 Stone Church Rd E
Hamilton, ON L8J 0B4
November 11, 2016
Mr. Ben Walker
Subject: DVD return problem solution
Dear Mr. Ben:
We got your compliant about your DVD return problem on October 25, 2016. I am wring this
Market Entry Options
Started in 1938 in agricultural
Shipbuilding, chemicals, textile
focus in 1970s
Entered into semiconductors
1980s producers of electronic
consumer goods (TVs, VCRs
The product offered in IMC Marketing
We specialize in doughnuts. The original glazed doughnut is a sought after treat by
As a brand, Krispy Kreme has been very popular for this particular doughnut and has become
a trademark on its own. Cu
Chapter 5: Understanding Buyer Behavior and
the Communication Process
Consumer Behavior Activities and decision processes directly involved in obtaining,
consuming, and disposing of products and services.
LO 1: CONSUMERS AS DECISION MAKERS We can think of
1. Information Search and Alternative Evaluation Once a consumer recognizes a
need they are not sure the best way to satisfy that need. So consumers acquire
Internal Search Search for product information that draws on personal
Changes occurred in advertising because of the Industrial Revolution. The shift from
household self-sufficiency to relying on the market place forced manufacturers to
stimulate demand to gain capital.
The large concentrations of populations required a
Designer Era (1980 -1992) Consumers had a lot of income to spend in the 1980s. Greed was
good, stuff was good, and advertising was good. Many ads from this era were particularly socialclass conscious and values conscious. They openly promoted consumption
Chapter 3: The Evolution of Promoting Brands
LO 1: THE RISE OF ADVERTISING Advertising came into being what it is now because
of four major factors:
1. The rise of capitalism
2. The Industrial Revolution
3. Branding as a way for manufacturers to assert po
LO 3: EVOLUTION OF PROMOTION Promotion has evolved toward todays focus on
brands and an integrated effort at marketing and brand communication. We will look at this
evolution of promotion in terms of several periods in history.
Benefit Positioning A positioning option that features a distinctive customer benefit.
User Positioning A positioning option that focuses on a specific profile of the target
Competitive Positioning A positioning option that uses an explicit re
Advertising Agencies began having stories spread that they were doing motivation
research and using the psychological sell, which only served to fuel an underlying
suspicion of advertising.
Subliminal Advertising These were advertisements alleged to w
Software Firms A new interesting and complex category of facilitators in advertising and
promotion. These firms provide software that gathers and analyzes data on the behavior of Web
surfers, streams audio and video files, and manages relationships with t
Habit or Variety Seeking This occurs in settings where a decision isnt involving and an
experienced consumer repurchases from the category over and over again, the mode of purchase
is some combination of habit and variety seeking.
P.T. Barnum Era (1875 1918) Shortly after the Civil War in the United States, marketers
began using modern advertising (ads that we would recognize as advertising).
Consumer Culture Was a way of life centered on consumption. This culture took place
The Seventies (1973 1980) Advertising retreated in to the tried-and-true styles of advertising
like eras before. Advertisers of this era presented women in new roles and included people of
The consumer began to think of one self more in a selfish
Segmenting by Geography Geographic segmentation may be conducted by country, region,
state, county, and town. The culture affects what the audience in that area may be interested in.
Geodemographic Segmentation Market segmentation that identifies
LO 2: IDENTIFYING TARGET SEGMENTS This is the first step in STP marketing.
Market Segmentation Involves breaking down large, heterogeneous markets into
more manageable homogeneous submarkets or customer segments.
o For a segment to be useful, advertiser
Positioning Strategies Effective positioning strategies are based on meaningful commitments
of organizational resources to produce substantive value for the target segment. They are
consistent internally over time, and feature simple and distinctive theme
1. Nonusers A market segment made up of consumers who do not use a
particular product or service. Has the lowest level of opportunity relative the
other three groups.
2. Brand-Loyal Users A market segment made up of consumers who
repeatedly buy the same b
LO 3: PRIORITIZING TARGET SEGMENTS The advertiser must get beyond this
potentially confusing mixture of segments to a selected subset that will become the target for its
marketing and advertising programs.
The most fundamental criterion in segment selec