1. A company's strategy concerns
a. Management's action plan for running the business and conducting operationsits
commitment to pursue a particular set of actions in growing the business, staking out
a market position, attracting and pleasing customers,
What do we mean by strategy?
A companys strategy is managements action plan for running the business and
conducting operations. The crafting of a strategy represents a managerial commitment
to pursue a particular set of actions in growing the busi
Strategy and the Quest for
heart and soul of any strategy are
the actions and moves in the
marketplace that a company makes to
strengthen its competitive position
creative distinctive strategy that
yields a competitive advantag
Q1: what are the industrys dominant economic features?
An industrys dominant economic features are defined by such factors as market size
and growth rate, the number and sizes of buyers and sellers, the geographic
boundaries of the market (which can exten
Company Situation Analysis:
The Key Questions
1. How well is the companys
present strategy working?
2. What are the companys resource
strengths and weaknesses and its
external opportunities and threats?
3. Are the companys prices and